PRIVACY POLICY

At Wildflower Seeds Direct, we are committed to protecting your privacy and ensuring that your personal information is handled with the utmost care. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website, purchase products, or interact with us. We comply with the General Data Protection Regulation (GDPR), which governs the collection and processing of personal data in the UK and the EU.

1. INFORMATION WE COLLECT

We collect the following types of personal data:

  • Personal Identification Information: Name, email address, phone number, billing address, and delivery address.
  • Payment Information: Credit card details or other payment method details (please note that payments are processed via third-party providers).
  • Order Details: Products purchased, order history, and delivery information.
  • Website Usage Data: Information about how you interact with our website, including IP addresses, browsing activity, and device information.

2. HOW WE USE YOUR INFORMATION

We use your personal data for the following purposes:

  • Processing Orders: To fulfil your orders, provide customer support, and manage your account.
  • Communication: To send order confirmations, shipping notifications, and respond to inquiries.
  • Improving Our Services: To analyze how you use our website and improve the user experience.
  • Marketing: With your consent, we may send promotional emails about new products, special offers, or other information that may interest you.

You can opt out of receiving marketing emails at any time by clicking the unsubscribe link in the email or by contacting us directly.

3. LEGAL BASIS FOR PROCESSING YOUR DATA

Under the GDPR, we process your personal data based on the following legal grounds:

  • Consent: For sending marketing communications, you will provide consent, which can be withdrawn at any time.
  • Contractual Necessity: To process your order and deliver products, we need to use your personal information.
  • Legitimate Interests: We may use your data to improve our website or prevent fraud, ensuring our services run smoothly.

4. HOW WE PROTECT YOUR DATA

We take the security of your personal data seriously. We use SSL encryption to protect sensitive information like credit card details during transmission and store data securely in compliance with industry standards. However, please note that no method of electronic storage or transmission is 100% secure.

5. SHARING YOUR DATA

We do not sell, trade, or rent your personal data to third parties. However, we may share your data with trusted third parties under the following circumstances:

  • Payment Processors: To complete transactions, we share necessary details with trusted payment gateways (e.g., Shopify) who process payments securely.
  • Delivery Services: We share your address with courier services (e.g., Royal Mail, DPD) for shipping orders.
  • Service Providers: We may share your data with third parties who provide services such as website hosting, email marketing, or analytics.

All third parties we work with are required to adhere to strict data protection standards to ensure your information is secure.